Education programs are fascinating at Parimatch. “We do not use the word ‘motivate’, we use ‘engage’. “To nurture the growth of our employees, we provide the best learning and training opportunities so that they can perform at a high level,” he said. Parimatch’s senior management believe the core success of the company, which was established 25 years ago and now is represented across Cyprus, the CIS region and African continent is down to developing its employees and cultivating a keen and progressive environment. Now the rebrand has launched, the next challenge is to continue to build awareness of the brand across key markets.” “We took the time to do our research, establish our current and target audiences and distill our aspirations to inform the new look and company ethos. “The challenge of rebranding was to capture and maintain elements of the brand’s heritage, and not to lose the essence of what attracts loyal customers, whilst also innovating,” he continued. It really made us come together as a team to evaluate what the new look Parimatch stands for.” Sergey Portnov, CEO Parimatch The rebranding process was challenging, but rewarding.

Sergey Portnov, CEO at Parimatch, explained: “Our people are the main driving force of Parimatch. Providing inspiring and agile workplaces is at the heart of the Parimatch business model and according to the company’s top brass their recent rebranding success was only possible thanks to the energy and personal involvement of every team worldwide.

As it celebrates its achievements so far, Parimatch’s senior team highlight the importance of positive work-life balance and how ‘engagement’ takes precedence for themselves and the company’s 1,600 international employees… Following its brand overhaul and the signing of Conor McGregor as official ambassador for CIS and Cyprus in February this year, Parimatch has established itself as one of the industry’s leading lights through the mantra of people being the company’s main driving force.

Sergey portnov ceo parimatch